Privacy Policy
Frugl is built to be simple: we collect as little as possible, use it for clear site purposes, and do not sell your personal information.
Last updated: 21 July 2026
Who we are
Frugl is a UK-focused money-saving and comparison publisher. You can contact us at hello@getfrugal.io.
Information we may collect
We may collect your email address if you choose to join a mailing list or request updates. We may also receive basic anonymous analytics information, such as page views, clicks, device type, referral source and campaign tags, to understand how people use the site.
If you click an affiliate link, the partner or affiliate network may record that click so commission can be tracked. Their own privacy policies apply once you leave Frugl.
How we use information
We use information to run the site, improve content, send updates you asked for, prevent misuse, and track affiliate performance. We do not use the site to make regulated financial decisions about you.
Cookies and analytics
Frugl may use essential cookies and simple analytics tools. Affiliate links may use tracking cookies after you click through to a partner. You can control cookies in your browser settings.
Frugl's own on-site tracking does not store raw IP addresses. We may store a hashed version of an IP address and a short-lived anonymous visit ID to help count visits and clicks.
Your rights
If UK data protection law applies, you may have rights to access, correct, delete or restrict use of your personal information. Email us if you want to make a request.
More information
You can also read our Terms for affiliate disclosure, general information wording and site use rules.